Prior to the creation of The Smart City ROI app, Clearview typically sold at a product level and not at a complete solution level. There was a need within the business to elevate their sales approach to one of high level solutions, of which their products were a component.
The Smart City in its most interactive form exists as a Custom Web Application, with Responsive variants for Desktop, Touch Screen, Tablet and Mobile devices. In addition, users can access the smart city via large-scale printed collateral, a full Trade Stand environment and the Smart City Info-Pack. At the heart of the interactive city is the ROI calculator, which gives a completely tailored and comprehensive ROI calculation for highway improvements with Clearview products and annual budget and safety improvements.
Clearview saw a massive 49% increase in qualified leads at the show . That’s 219 leads, many of which are worth well over £1/2 million each. Additionally, on the strength of this new approach, this one event generated a “Smart Parking” order with a UK Airport, the first phase of which is worth over £500K.
This puts the project ROI at over 1900% based on just that one project win.
We launched the Smart City campaign at the Intertraffic Trade Show in Amsterdam. We printed and shipped 500 collateral packs. In 6 hours of the show opening we had a call from the stand team to ask if we could re-print and ship some more as they’d already run out. Clearview saw a massive 49% increase in qualified leads at the show . That’s 219 leads, many of which are worth well over £1/2 million each. Additionally, on the strength of this new approach, this one event generated a “Smart Parking” order with a UK Airport, the first phase of which is worth over £500K. This puts the project ROI at over 1900% based on just that one project win!!”
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