The Smart City

It's been an absolute privilege and a joy to work with long-standing client, Clearview Traffic, on the "Smart City" project. It started with an idea that Creative Director, Rick, and Marketing Director for Clearview, Wayne, had in the pub (ahem, we mean at a recent business meeting), that developed into the creation of an entire futuristic Cityscape, showcasing the many innovative applications and products that Clearview can bring to the "Smart City" of today, and of the future. We've developed a complete suite of online and offline marketing materials to push this message out to Clearview customers, prospects and partners, starting with "Intertraffic" in Amsterdam next week, and then as part of a wider marketing campaign on the same theme.

The project has so far involved:

• A "Big Picture" showing the entire Smart City (Digital and Printed A1 Poster)
• A Smart City "Info Pack" detailing the various products and scenarios involved
• One of our most innovative digital applications yeti the "Digital Smart City" (Versions for Desktop/TV, Tablet and Mobile)
• A Mobile "web app" version for installation on smart phones and tablets
• A "Smart City Trade Stand", comprising all of the above imagery and huge plasma screens showing the interactive Smart City application we developed

As a hilarious, we also included a "Where's Wayne" (our client) element to the visual. Can you find him? http://www.clearviewtraffic.com/smartcity