How to find your social media mojo

Finding one’s social media mojo might sound like an impossible quest to some – to others, it’s with them all the time, and can be seen throughout their writing, blogs, tweets, and the mass of effective social media engagement they deliver. Day in, day out. Week in, week out. Social media mojo is not something many folk consider. Many are more concerned with simply being present online, with being seen and heard. But finding, developing, and consistently delivering your own brand of unique social media content (I’m calling it ‘mojo’ here) is an essential part of social media engagement. Here’s my top tips on finding and maintaining your mojo on social media: * Reality more than fantasy This is probably – for me – the most important element to delivering effective social media engagement whilst also allowing your growing audience into your world. Without a reality-based approach to your social media content, how can you hope to build meaningful, worthwhile and potentially-profitable connections on social media platforms? Keeping it real means, essentially, the following: sharing experiences, giving great examples of what works well within your expertise, helping others, dropping the ego. * Listening more than talking Another important factor in developing outstanding social media mojo is the ability to listen more than you talk. There are many, many businesses and individuals broadcasting for all they’re worth online. We’re not listening to them. The best way to create killer social media mojo is to listen, then give your audience what they want. The most valuable – and least used – of all communication skills. I’m always attracted to open, engaged, committed listeners on social media platforms – are you? * Sharing more that taking One of my favourite ways to maintain and increase my social media mojo is to give more than I take. What do I mean by this? Well, I give articles on various social media platforms for free, share knowledge and expertise through my blog, highlight best-practice on social media engagement by answering questions and queries emailed to me. Obviously, sharing turns into something else completely with a paying client on a consultancy basis, but try sharing yourself first. How are you finding your social media mojo? Do you know where to look for it? Are you able to share it freely on social media?