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Re-branding and re-formatting will just be the beginning too! It's also becoming clear that changes to the way face book's feed works, is going to mean (now more than ever) that Marketers on Facebook will have to create engaging content in order to survive the automatic "sorting" that both users and Facebook will carry out minute by minute. In theory this also means that promoting your brand on Facebook will be much less about cramming "Likes", and much more about being part of people's stories and lives.
Just when you thought you had it figured out too, right!? (This is why we always say there is no such thing as a Social Media expert).
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