Business Growth Part 6

This is the last in this short series, but why not download our 42 page eBook on “Buzz Building” and growing your online presence here, in which you will find absolutely MASSES more information on online marketing, and how to set about embracing it.

Search Engine Optimisation (SEO)is the term used to describe the work you do ON and OFF your website, to ensure that Search Engines can find your website for the keywords relevant to your business.

In the past SEO work tended to be performed by VERY highly paid "SEO Consultants" that, depending on their morals, used either White Hat (Ethical, sustainable practices) or Black Hat (Naughty, automated, SPAM-like methods).

The biggest Search Engine in the World, Google, has over the years become very wise to all the methods used and has worked hard to change their algorythms to ensure that searchers get the most relevant, AUTHENTIC, content and that those using Black Hat methods are penalised and their content relegated in the results.

This is all great news for you as you embark upon your buzz building program, because you are going to be doing nothing but produce relevant, authentic, content - and Google will love you for it.

Here are some of the most important checks to make for the SEO of your website and your content...

> Submissions. Search Engine Submissions & Google Webmaster submission. Ensure that a solid plan is in place submit the website or web application to Search Engine Submission sites and Major Search Engines.

> Analytics. Make sure an owner and a plan is in place for the continual monitoring of Google Analytics for problems, popular pages etc.

> SERP Formatting / SEO Plugin Settings. Ensure you have checked and optimised/adjusted the formatting of site results in SERPs (Search Engine Results Pages).

> XML Sitemaps. You must make sure you have created and submit an XML sitemap and submitted it to Google Webmaster for this site.

> Directory Submissions. It's important to have submitted the website to directories to create back links to the site, and increase it's Page Rank (DMoz, Yahoo, BOTW etc)

> Meta Data. You have ensured that Meta Page Titles make sense and contain relevant Key Words or Terms

> Authorship. You have configured your blog to draw Authorship from your Google Plus Profile.

We here at Buzz Building HQ have a check-list of around 500 items to ensure optimal SEO of a blog - if you're interested to see that, get in touch!