Blogging is the creation of a short piece of content that is then posted to your website's "blog" as a "blog post"-- a part of your website where all those posts live.
The reason we advocate Blogging as part of a Buzz Building strategy is that it has the ability to quickly increase your business' online profile. What do I mean by "online profile"? Well this very basically means being able to be found and seen on the internet. This could include featuring more often (and higher up) on search engines, on social media, on other people's blogs as a guest writer etc.
The more blogs you post to your site, the more content you have. The more content you have, the more you have to share on social media, and (more importantly) the more chance you have of ranking on search engines for the topics you're blogging about. For example, if you write a blog called "The importance of website maintenance plans", then you hope that your post will appear in search results when someone searches for "website maintenance plans" (In fact, one of my blogs does - try it!).
Some of the key benefits in consistently using blogging as part of your Buzz Building strategy are:
It generates traffic to your website: Search engines do love blog content. It's current, often answers a question or solves a problem, and the best examples are USEFUL and RELEVANT. This means, the more useful and relevant your blog posts are, the more traffic you'll attract.
It gives you the opportunity to turn traffic into leads: Once you've got someone reading your content, you then have the chance to offer them a glimpse at the commercial side of your business, or even give them a resource in exchange for their details.
It establishes you as a "thought leader" in your field: Writing about the things you know best (your business) is not only good for the search engines, it shows your customers and prospects that you know what you're talking about, and sets you apart from your competition.
The benefits live long: Once a blog is up on the web, it stays there and the good ones deliver traffic for a very long time (much better value than a pay-per-click ad that burns your money then asks for more!).
Stay tuned for Part 2 of the blogging issue for a deeper-dive into what makes a great blog, how to search optimise your posts, and how to get maximum use out of the content you produce.
3 things to do today to help with your blogging strategy...
Brain storm up to 10 potential blog topics
Write your first ever blog
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