Business Growth Part 3

Now is a good time to think about ways in which you can grow your audience and in turn engage more of that audience to attract them to your business.

Remember some basic rules to ensure you stand out and engage on Social Media

• Work out of hours: You may find you increase engagement by ensuring that you post (or schedule to post) out of office hours or on weekends

• Re-package and Re-post: Sometimes your content will just get lost or missed by people that would otherwise find it very useful. So, without SPAMMING, you should have the confidence to re-post it with new headings, questions or imagery to ensure it gets the exposure it deserves

• Inject Personality: Ensure that your content and the way you post it onto Social Media, carries with it the personality of your team or brand.

• Keep it coming: Make your plan for frequency of content, and stick to it, forever.

With these rules firmly established, your content marketing engine will be ticking over, and your key focus should be on new and interesting ways to share it and create engagement around it.

Consider including in your strategy, things like:

> Questions related to your content to encourage debate

> Polls & Surveys

> Free downloads in exchange for contact details

Ensure that whereever your content lives (your website, your blog, etc) that there is ample functionality there for viewers to be able to share, recommend or comment to build engagement and create further exposure of your content.

As always, analyse, track and measure! So that you know what works best. Then keep doing the best stuff!

3 things to do today to help with your social media engagement...

• Develop your own means for tracking the growth of your audience

• Plot out in advance the time you intend to invest in your buzz building and social media campaigns using your calendar of choice

• Trial some promoted post campaigns to build your following