This is the first in our 6 part guide to growing your business online. There is Soooo much more we can tell you, but the aim of this short series is to give you some insight into what you can do to grow your business presence on the web, and where to focus your efforts.
According to a report from Domo.com, every single minute:
684,478 pieces of content are shared on Facebook
2,000,000 search queries are made on Google
48 hours of video are uploaded to YouTube
47,000 apps are downloaded from the App Store
3,600 photos are shared on Instagram
571 new websites are created
So whatever you produce needs to meet a number of criteria in order to attract sufficient attention. Those criteria should include:
> Search optimised copy - the subtle, but accurate, integration of relevant search terms into the copy, page titles and URL of your content
> Appealing headlines and visuals - in the world of Social Media, a heading and an image that stands out can make the difference between being clicked on, or being scrolled past
> Content that is crafted - the way to engage people is to deliver them value through your content. Your knowledge, expertise, and your 'story' is what will bring people back for more.
With those criteria understood, the real job is establishing and maintaining a strategy to research, plan, write, optimise, post and promote your content on a regular basis, and in a consistent manner. You'll also need to ensure you have the resource and capacity to do so, and the skills to ensure it's of an appropriate quality.
Consider these basic building blocks to building a content generation strategy:
> Build a source of news to "springboard" from
> Establish a broad set of "themes" into which your content will fall
> Set a monthly meeting in which you agree the content for the following month
> Create a check list of tasks that apply to every piece of content you produce covering search optimisation, visuals, social promotion, and email promotion
3 things to do today to help with your content creation strategy...
Ensure you're exploiting Google Tools for real-time monitoring of industry news
Take the time to establish your 'content criteria' - what's in / out?
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